Where does responsibility really live — and what is mine to own?
Professional Value Accelerator · PO Advanced
You know the principles.
Your organisation does not look like the model.
PO Advanced builds stronger product decisions for the situations that actually arrive: evidence is incomplete, several voices are legitimate, authority is spread across the organisation, and the consequences are real.
Seven weeks on the product decisions you actually have to make — alongside your normal work, not instead of it.
- Format
- Online, seven weeks
- Every week
- One hour live on Teams each week, usually Wednesday
- Language
- English throughout
- Right now
- Being prepared for its first participants
On paper /
In your contextThe decision
In your contextThe decision
The title says the product is yours. Where does the real yes and no live?
On paper
- One Product Owner
- One Product Backlog
- One Product Goal
- You decide the order
In your context
- Four voices with a legitimate stake
- A backlog split across three teams
- A roadmap agreed in January
- You hear what shipped
The gap this is built for
That is not a knowledge problem. It is what real product responsibility looks like from the inside.
After a good course you do not lack beliefs about product ownership. What you lack is a way to read the situation in front of you — and to judge what is worth spending your influence on.
- You carry responsibility for the product without total authority over what shapes it.
- The evidence is incomplete, and it arrives through sales, support and management before it reaches you.
- Several people disagree, and each of them has a legitimate concern.
- Decisions about your product sit in places where they cannot be made well.
- The product has a history, and commitments were made to customers before you arrived.
- The same conflict keeps returning, in a slightly different form, every quarter.
What advanced practice means here
Advanced does not mean more backlog. It means better decisions with the evidence you actually have.
Not a bigger toolbox. A shift in what you do when the situation does not resolve itself.
Collecting requests.Understanding what each input may legitimately change.
Owning every decision that reaches you.Placing decisions where they can be made well.
Defending priority through authority.Making the grounds for a product decision visible.
Handling the same conflict again.Changing the arrangement that keeps recreating it.
Adding more models.Using models as lenses on the real situation.
What you work on
One product reality. Five different lenses.
Not five topics to get through. You make your own context visible once, and then read that same reality five different ways — each one asking a question you already face.
M0 · Start hereMake your product context visible.Before any lens, you map the part of your product world you are genuinely responsible for — products, users, teams, decision points, dependencies, evidence. One board. Yours. Everything after this is a reading of it.
Product Value Flow — example
Customers
feedback · usage
feedback · usage
Commercial
market · pricing
market · pricing
Leadership
strategy · priorities
strategy · priorities
Regulatory
risk · compliance
risk · compliance
Product Team
Product OwnerDevelopersUXQAData
releasePlatform teamOperations
Customer-facing product
WebMobileAPI
Different inputs. Shared reality. Better decisions.
M1–M5 · Five rotating lenses on that same boardOwnership & stances Customer & outcome Direction Evidence & experiments Decisions & stakeholders
Whose change matters — and what outcome are we actually trying to create?
What should this decision serve — and what should it make easier to decline?
What do I actually know — and what am I still assuming?
Whose input should change what — and what decision should I hold, move or change around?
Models are lenses, not recipes.
M6 · LastBring the lenses together.The decisions where the lenses disagree — strong under one reading, weak under another — and what your next step is. The lenses rotate, so you join whichever one is running and meet the rest in turn.
- One reality
- Different lenses
- Better judgement
- A better next move
Real product judgements
This is the kind of question a week actually turns on.
Sheets from the programme itself — drawn by hand, used in the videos and in the live sessions. None of them has a correct answer printed on the back.
Why I built this differently
The hard part was rarely the lack of another model.
I have taught Scrum and Product Ownership for many years, and I still like teaching courses. But a good deal of what is in PO Advanced does not come from teaching. It comes from practical work inside organisations — sitting with teams, products, dependencies, unclear mandates and the wish to get value out faster.
What made that work difficult was almost never that someone was missing a technique. It got difficult when responsibility, authority, evidence and organisational reality did not line up neatly — and a decision still had to be made.
So I wanted a format that helps people sharpen judgement in those actual situations, rather than one that hands over more material and hopes it transfers.
Mads Troels HansenProfessional Scrum Trainer · Lean-Agile Thinking
You work with me every week — not with a content library.
The live session does not start from a slide. It starts from the decision you are carrying, the tension you ran into, the reasoning behind your choice, what you tried, and what actually happened. My job there is to challenge the reasoning, coach where it helps, and help you decide what is worth trying next. There are at most three other people in the room, each carrying real product responsibility somewhere else.
How the learning actually works
Your work is not something you return to after the learning. Your work is part of the learning.
One loop, repeated every week. Each pass leaves something behind in your own space on the board, and the next conversation starts from it.
Scenario Practice
A real situation. Four plausible choices. You commit — then see the reasoning.
Your context on the shared board
Your reflections and notes are added to your own slot — you do not copy anything across.
Live with Mads
A small group works with the decisions and tensions participants actually bring.
- · Discuss your situations
- · Challenge the reasoning
- · Explore alternatives
- · Agree on next moves
Try a move
Take a real step in your work, based on the discussion.
My next move
- ☐ What will I try?
- ☐ What will I look for?
- ☐ What might change?
- ☐ What might this make easier to say no to?
Observe and refine
See what happened. What did you learn? What would you do differently now?
What happened?
What did I learn?
What's next?
Next week we open on what happened.
New evidence. New perspectives. A sharper next move.
Back to Scenario Practice on the next lens — starting from your evidence, not from the next topic.
Nothing to copy across
Your reflection becomes your Bring to Session and your Experiment. The scenario answers you did not choose become Competing Reasoning. You write once.
Live with Mads · Teams · usually Wednesday · one hour
A small group works with the decisions and tensions participants actually bring. It is a step in the loop, not an optional webinar attached to a course.
It accumulates
Week by week your slot fills with your own reasoning, what you tried and what happened — so the next lens starts from your evidence, not from the next topic.
The format is part of the point
Built around real work — because the work is part of the learning.
Instead of leaving your context for two days and trying to carry the learning back, your context stays inside the programme the whole way through.
No two-day block in your calendar
You do not clear two or three whole working days. The programme runs in smaller steps spread over time.
No travel, no hotel
Entirely online. No course venue, no overnight stay, no half a day lost getting there and back.
Learn alongside your real work
Your own product context becomes the material. Learning and work stop being two separate things.
Try it before the next session
You come back with what happened, not only with what you think might happen.
Why two days cannot do this
A good foundation course gives you shared language, principles and useful models. That is worth having.
What two concentrated days cannot give you is the cycle. Make a judgement, act in your own context, watch what the system does, come back, have your reasoning challenged, and try again — several times, with the same people, on the same system. That repetition is what builds judgement, and it needs weeks rather than hours. It is the same reason the programme does not ask you to leave your work to attend it.
The cadence
The same rhythm, every week.
Predictable enough to plan around. Distributed enough to survive a real working week.
Your time
A meaningful weekly commitment, spread across the week
Distributed rather than concentrated — and most of it can be fitted around your job.
The fixed point
One hour, live on Teams
Usually Wednesday, occasionally Thursday — with Mads and up to three others.
Inside your job
Your own product decisions
The move you try and what you observe are part of the learning, not homework beside it.
Every session opens
“What happened when you tried it?”
Where PO Advanced is right now
Being prepared for its first participants.
PO Advanced is new. Nobody has been through it yet, so there are no participant quotes on this page and I am not going to borrow any.
What is not new is the way it works. The same learning model already ran as SM Advanced — the weekly rhythm, the work in your own context, the live sessions, the experiments. That run is where I learned that the rhythm holds, that the workload is realistic alongside a job, and that the live sessions are where the value concentrates. The product content here is new. The machinery around it is not an experiment.
What the first participants get
Full attention on a programme still being sharpened — and their experience shapes what it becomes.
On this page you will not find
Participant quotes, outcome claims or success numbers. There are none yet, and borrowed ones would tell you nothing about this programme.
Is this for you?
It depends on your situation and your responsibility — not your title.
This may be for you if…
- You carry real responsibility for product decisions.
- You want value to reach people, not only items to leave the backlog.
- You face recurring decisions where the answer is not obvious.
- You are willing to try things in your own context.
- You are open to questioning your own judgement.
Probably not for you if…
- You mainly want an introduction to Product Ownership.
- You want a checklist of best practices.
- You expect one correct answer for every situation.
- You have no real product context in which to try and observe.
- You mainly want more frameworks without examining judgement.
You do not need full mandate to start.
The programme may be especially relevant when responsibility, authority and evidence do not line up — and a decision still has to be made.
Practical
Before you say yes.
- Where
- Entirely online.
- Rhythm
- Onboarding, five rotating lenses and an integration module — roughly seven weeks in the rotation. The work is spread across the week rather than concentrated into course days.
- Your time
- A meaningful weekly commitment, spread across the week. One-hour live session on Teams each week — usually Wednesday, occasionally Thursday. Dates are confirmed in advance and may shift around holidays. The rest can mostly be fitted around your work. Your own product decisions and the moves you try are part of the learning.
- Live session
- One hour on Teams each week — usually Wednesday; dates confirmed in advance. A small group works with the decisions and tensions participants actually bring.
- Intake
- Up to four active participants. The lenses rotate, so you join the one currently running — no start date to queue for. A short onboarding comes before your first lens.
- Language
- English throughout. You should be comfortable discussing your work in English.
- Assessment
- One attempt at the Professional Scrum Product Owner II assessment is included. A checkpoint, not the purpose.
- Facilitator
- Mads Troels Hansen, every week.
- Price
- 15,500 DKKexcl. VATIntroductory price for the first 4 participants. After that, 17,500 DKK excl. VAT.Covers the full seven-week programme: guided material, Scenario Practice, the work in your own context, the weekly live sessions and one PSPO II attempt.
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After registration
You get an email confirmation, and we let you know when a place can be offered. Nothing else is needed from you.
No discovery call and no sales conversation — you read the page and register. You are emailed when your position moves and again when a place can be offered, and you can leave the queue from any of those emails.